11 Strategies to Get the Best Black Friday Deals in 2023


Black Friday is the biggest shopping event of the year, often offering unbeatable deals and discounts. This year, Black Friday falls on November 24th.

WhenNov 24, 2023, Friday
WhatBlack Friday
WhyThe biggest shopping event of the year
WhereOnline & in-store
WhoThousands of stores and brands

The name “Black Friday” has several origin stories. The most widely accepted explanation relates to accounting practices. Traditionally, losses were marked in red and profits in black. Retailers typically began seeing significant profits during the holiday season starting the day after Thanksgiving, and moving their accounts “into the black.” Thus, “Black Friday” symbolizes the shift to profitability for retailers.

With a myriad of promotions, flash sales, and special offers, even seasoned shoppers might feel overwhelmed. To shop smart and efficiently, it’s essential to be well-prepared. Here are 11 strategies to help you make the most of Black Friday.

Create Your Wish List

Begin by listing the items you’re eyeing and identifying where you’re likely to snag them at attractive prices. Ensure these places are participating in Black Friday sales!

We’ve handpicked a selection of stores and brands recognized for delivering top deals in previous Black Fridays. Keep a close watch on them. As Black Friday nears, we’ll update this list, so be sure to check back for the newest information!

  • Amazon has a “Black Friday” page.
  • Many brands available on Amazon will match the black friday prices they have in other stores.
  • Walmart had the best Black Friday deals in 2022
  • “Early access” deals starts on Nov. 21
  • TVs, laptops, tablets, sound bars, LED projector, smart home displays
  • Xbox, PlayStation consoles & games, Nintendo Switch comsole & games
  • Virtual reality devices, Electric scooters
  • Kids bikes, toys
  • Bath towels, sheet, pillows
  • Vacuums, Shark, iRobot
  • Early Black Friday: 10/29 – 11/04
  • Up to $100 off select Apple iPads
  • $100 off Beats Solo3 Bluetooth Wireless Headphones
  • 50% off Sony WH-XB910N EXTRA BASS Bluetooth Wireless Noise-Canceling Headphones
  • $259.99 Philips 50-inch QLED Roku Smart TV
  • 50% off Mario + Rabbids Sparks of Hope Nintendo Switch game and Star Wars Jedi Survivor Xbox Series X game
  • Up to 40% off small appliances such as KitchenAid and Ninja
  • Toys buy one, get one 50% off select brands like FAO Schwarz, Teenage Mutant Ninja Turtles and Our Generation
  • Up to 40% off floorcare brands like Shark and iRobot
  • The sale will likely run from Nov. 2 – Nov. 9, 2023.
  • 15% off entire purchase early in the sale
  • Get $15 Kohl’s cash for every $50 spent on 1st day of sale
  • Keurig marked down
  • Over 70% off Sephora at Kohl’s
  • 50% off select toys and pajamas for the family
  • 40% off brands like Tommy Hilfiger and Shark vacuums
  • 30% off Lego
  • Up to 75% off outdoor furniture
  • $700 off a Samsung French Door refrigerator
  • Up to $1,300 off additional large appliances from Amana, Whirlpool, LG and more.
  • Get ready to shop early starting Nov. 10, 2023
  • “Bonus Buys” from the jewelry department
  • Up to 60% off toys
  • 50% off women’s dresses and men’s suits, 50% off coats for the family
  • Up to 50% off beauty brands
Best Buy
  • Best Buy’s early Black Friday sale 2023 begin around Oct. 23 – 24.
  • Record-low prices on high-end OLED displays and cheap smart TVs from Samsung, LG, Sony, and Insignia
  • Cheap laptops and Apple’s
  • New iPhone 15,mApple Watch 9, MacBook Air M2
The Home Depot
  • Black Friday Saving starts on 11/01.
  • Closes on Thanksgiving day.
  • Free delivery with the purchase of eligible items. Free delivery on all holiday decor.
  • Save up to $750 off when you buy two or more select major appliances
Sam’s Club
  • Probaly will start in late October and ran through Cyber Monday
  • Deals on the latest tech, like OLED and QLED TVs, soundbars, VR headsets, and fitness watches
  • Discounts on vacuums from Roomba and Shark, small appliances from Ninja and PowerXL
  • The first wave may be released on Nov. 1, with the second arriving on Nov. 14.
  • Smart TV and laptop discounts
  • Tech products: like TVs, tablets, laptops, headphones, smartwatches and video game consoles
  • Home goods, holiday decorations and gifts
  • Clothing and jewelry
  • Store closes on Thanksgiving day
  • Will also give out special in-store coupons at the door
  • 11/3 – 11/5: Black Friday Early Access
  • 11/6 – 11/16: Ready, Set, Holidays, Prep!
  • 11/24: Black Friday
  • 11/29 – 12/3: Friends & Family sale
  • 12/7 – 12/4: Mystery Sale
  • 12/15 – 12/17: Super Saturday
Harbor Freight
  • Harbor Freight Inside Track Club Member gets early access to all the Black Friday deals from 11/20 – 11/22
  • Great deals on power tools, tool sets, storage carts, batteries, and so much more!
Bed Bath and Beyond
  • Up to 50% off home items, furniture, baby items, bedding
  • Score 20% off your purchase
  • Doorbuster deals on holiday home decor, Christmas tree decorations, Cricut accessories, fabric, and sewing items, paint and craft supplies, kids craft kits

Set a Comfortable Budget

Thanks to inflation, our money doesn’t go as far, so a budget helps keep spending in check. It’s easy to get carried away with the allure of discounts. Setting a budget ensures you don’t overspend and regret it later.

With the biggest sales event of the year, it’s easy to get carried away

Prioritize your list based on what’s essential and allocate funds accordingly. As you shop, track your spending to stay on course. Adjust your budget as needed when Black Friday nears, and always keep a bit of extra cash for surprise deals. Using cash or prepaid cards can avoid exceeding your limit, but you may lose those perks that come with credit cards. 

Do Your Research on Prices

  • Check Current Prices: Browse the official websites of retailers or manufacturers to check the current prices of the items on your list. Record these prices; they’ll serve as your comparison standard.
  • Track Price History: Websites like CamelCamelCamel and Keepa offer a history of product prices. Reviewing this can show the lowest historical prices and help you gauge the value of a Black Friday deal.
  • Set Price Alerts: Configure notifications for particular products. This ensures you’re alerted when they drop to your target price.
  • Review Past Black Friday Deals: Search for articles or blogs summarizing Black Friday deals from previous years. This provides insight into potential discounts that specific retailers or brands may offer.
  • Utilize Community-Based Deal Sites: Slickdeals.net, a community-driven deals site, allows you to search for products and view past deals. The number of upvotes on a deal can indicate its worthiness.
Slickdeals allows you to create your own “deal alerts”

Maximize Savings with Cashback and Rewards

  • Maximize Credit Card Rewards and Bonuses: Black Friday is golden time for boosting credit card rewards. If you plan to spend a substantial amount, consider getting a new card with a sign-up bonus. These bonuses typically require a certain spend soon after account opening. Ensure to check for cards offering extra points, cashback, or bonuses for your desired shopping destinations.
  • Explore Cashback Websites: Platforms such as Rakuten, RebatesMe and TopCashBack allow shoppers to earn back a portion of their expenditures. By shopping through these sites, you can receive a percentage of your purchase amount returned to you.
Rakuten is the largest and arguably the best cashback platform

When you consistently monitor your shopping activities, cashback and rewards accumulate rapidly. Many platforms, like Rakuten, offer extra rewards for referring friends. For instance, one of our team members at Decent Picks earned an impressive $15,870 just during the last Black Friday season!

One of our team members earned $15,870 during the last Black Friday season
How I Earned $128,137 With the Best Cashback Website Over the Years
How I Earned $128,137 With the Best Cashback Website Over the Years
For those who shop frequently online, rewards can stack up quickly.

Maximize Savings with Discounted Gift Cards

  • Set a Clear Budget: Pre-purchasing gift cards can help you establish a distinct spending limit for Black Friday or any shopping event. Once the gift card amount is used up, that’s your shopping cap.
  • Boost Your Black Friday Discounts: If you’re targeting a specific store and possess a discounted gift card for it, you’re essentially gaining an extra discount on top of the Black Friday promotions. Often, these gift cards can be combined with other deals or coupons, letting you amplify your savings.
  • Thoughtful Gifting Option: If you’re unsure about a perfect holiday present, a discounted gift card becomes both a considerate gift and a money-saving choice.
Giftcards.com boasts the largest selection of gift card options

Stay Informed with Ads, Flyers & Social Media

  • Review Promotional Materials: As Black Friday approaches, retailers will distribute catalogs or flyers highlighting their forthcoming discounts. Using your prior research, you can assess the actual value of these advertised deals.
  • Stay Active on Social Media: Make sure to follow beloved retailers or brands on platforms such as Twitter, Facebook, and Instagram. They often preview or unveil their Black Friday specials ahead of time on these channels.
  • Subscribe to Newsletters: Register for email updates from retailers. They sometimes offer exclusive discounts or give subscribers a head start on sales.
Some websites are dedicated to collecting Black Friday ads

Understand Store Return Policies

  • Hold Onto Receipts: Given the surge in Black Friday sales, always keep your purchase receipts. Most stores mandate a receipt for any product return or swap. In its absence, you might face difficulties.
  • Opt for Gift Receipts: If your purchase is intended as a gift, request a gift receipt. This enables the receiver to make returns or exchanges without knowing the item’s cost.
  • Beware of “Final Sale” Items: Products with massive discounts may carry a “final sale” tag, indicating no returns or exchanges. Always inspect the item’s return conditions or consult a store assistant prior to buying.
  • Look Out for Restocking Fees: Some retailers deduct a restocking fee, particularly for electronics or bulky items, from the refund amount when returning products.
  • Benefit from Extended Returns: Some outlets extend their return periods during the festive season. Consequently, November purchases might be eligible for returns as late as January. Make sure to scrutinize the return policy details and retain all receipts and packaging until you’re certain about keeping your item.

Prioritize Safety During In-Store Shopping

  • Stay Alert: If you’re venturing into physical stores, always remain conscious of your environment. Large crowds can be chaotic, and it’s easy to become swept away in the excitement. Safeguard your personal items and practice patience. Always value your safety over securing a deal.
  • Avoid Conflicts Over Products: If you manage to pick up the last available item without dispute, that’s a bonus. However, if another shopper challenges you for it, it’s best to step back. Their determination may indicate a deeper need or value for the item, and it’s not worth potential altercations.
  • Be Cautious in Parking Lots: Keep vigilant when returning to your car, and ensure your purchases are hidden from view. To deter possible theft, store your items in the trunk or another concealed spot.
Do you miss the brick & mortar vibe?

Opt for Online Shopping with Caution

  • Enjoy the Convenience: Online shopping provides an escape from bustling crowds while still granting access to fantastic deals. A lot of retailers present exclusive online promotions or even kick off their Black Friday deals in advance on their websites. To secure coveted items, be prepared for swift checkouts, as they can be snapped up rapidly.
  • Stay Cyber Safe: Remember, the rise in online shopping during peak seasons also sees an uptick in cyber threats. Always shop on secure websites, ensure the URL begins with “https” instead of just “http”. Avoid engaging with dubious links. Set strong and distinct passwords for each online account.
Shopping online at Amazon can save you a lot of time

Have a Backup Plan

Hot ticket items can sell out quickly. If there’s something specific you’re eyeing, have a backup option or alternative retailer in mind. This way, if your first choice is sold out or unavailable, you won’t leave empty-handed.

Don’t Expect Stores to Price Match

Many retailers suspend their price matching policies during Black Friday. Given the deep discounts, they’re unlikely to match prices from other stores. Always check a store’s price matching policy in advance, and assume that, for this particular day, what you see is what you get.

Fan Zhao

A smart and thrifty homemaker who loves baking.

Disclosure: We are an Amazon Associate. Some links on this website are affiliate links, which means we may earn a commission or receive a referral fee when you sign up or make a purchase through those links.

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